Start with the moment, not the feature list
A viewer needs to recognize a task before caring about the interface. Choose one moment: remembering a purchase, finishing a signup, finding a saved note. Write down what makes that moment frustrating. Then choose the exact screen or recording that resolves it.
The proof must answer the opening
If the opening is about capturing a forgotten expense, show expense capture. A monthly summary answers a different question. A screen proves what it displays; it does not prove that a customer saved money, became consistent or changed their life.
- Open with one concrete situation.
- Continue that situation rather than introducing a second problem.
- Show the matching interaction or visible fact.
- End with a useful decision or a real next action.
Inspect the actual media
Read it at phone size. Give each sentence enough time. Check that the demonstration starts at the relevant action and that text avoids platform controls. Choose sound deliberately. A silent version should still make sense.
In Post4Me, attach approved proof to one supported feature, create a sample and inspect its final render. Edit the wording, framing and timing before turning that direction into a week. Nothing publishes until you choose destinations and approve a schedule.